Vegan YouTube Analytics

Ideal finished format.

Explainer

Base

Variable	Present
Title	Title
Subscribers	Weekly no. & percentage difference (discovered by plotting on a line of best fit since the channels beginning).
Views	Weekly no. & percentage difference (discovered by plotting on a line of best fit since the channels beginning).
Videos	Weekly no. & percentage difference (discovered by plotting on a line of best fit since the channels beginning).

Controls

Variable	Problems	Controls	Data label columns needed	Control group needed to accurately depict audience interest in veganism?
YouTube algorithm, censorship and curated content.	What if YouTube promoting mainstream TV channelsand celebrities after a certain date hit the stats of most Indy creators. Or censorship of edgy creatorsafter a certain date producing a noticeable difference.	Compare against other control groups.	n/a	Yes
Channels taking a break, who deleted all their videos or deleted their channel.	How do we know what is the average % of YouTubers who quit producing content? Maybe a higher than average number should be counted as lost audience views because it's caused by a lack of dedication over time which is shown to be a fundamental quality to the group being studied. And if the opposite is true should views be added on?	Sort by date the channel was created, plus last upload date and compare against other control groups.	Publication Date, Last Upload Date, Deleted Any Content	Yes
Language	What if you're comparing a small language audience to a larger one skewing the result?	Only compare the same languages.	Language	No
Date Vegan & % of videos on veganism	What if the YouTuber only recently went vegan or only produced a few vegan videos so has little to do with their viewership audience.	Only use those channels who primarily produce vegan videos and treat those channels who only went vegan recently differently or anomalous.	Content Category	No
Multiple Channels	What if you have multiple channels in the list fromone person which isn't representative of unique audience interest in veganism.	Treat the analytics on channels with secondor third related channels and collaborativechannels as differently or anomalous.	Amount of Channels, Related Channels, Collaboration Channels,	No
Reposted Videos	What if a channel posts old content from other channels which isn't representative of unique audience interest in veganism.	Treat the analytics on channels with some, most or all reposted content differently or anomalous.	Reposted Videos	No
Location	Not really a problem with studying international audience interest, but we can create some interestingcomparisons and google maps.	n/a	Location	No
Distance between when the statistics were recorded	What if statistics are recorded at wildly different intervals making the difference in views per week very unreliable?	Distance is recorded to show how accurate the numbers are.	Distance	No
Date the channel was created	What if some channels have had a head start, and so had longer to build up a following?	Only compare those channels with similar start date.	Publication Date	No

Control Groups

Groups to compare	Data labelling columns
Total vegan present vs. vegan past	n/a
Different vegan sub-topics	Primary Content, Secondary Content
Vegan vs. Ex-Vegan	Vegan History, Ex-Vegan (Short Reason), Ex-Vegan (Long Explanation)
Vegan vs. Anti-Vegan	Attitude Towards Veganism
Vegan vs. LGBT	Notes (Social Justice Analytics Control Group)
Vegan vs. Left-Libertarian	Notes (Left-Libertarian Analytics Control Group)
Vegan vs. Left-Authoritarian	Notes (Left-Authoritarian Analytics Control Group)
Vegan vs. Right-Libertarian	Notes (Right-Libertarian Analytics Control Group)
Vegan vs. Right-Authoritarian	Notes (Right-Authoritarian Analytics Control Group)

Comprehensive Tables

Talk Subscribers

Vegan Channels	Primary Content	Secondary Content	Dec, 2018 Subscriber no.	Dec, 2018 Subscriber %	Jan, 2019 Subscriber no.	Jan, 2019 Subscriber no.	Feb, 2019 Subscriber no.	Feb, 2019 Subscriber no.	Views	Trend	Uploads	Trend	Country	User Created	Description	Disclaimers	Other Channels
JacksGap	Documentary	Activism
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Talk Views

Vegan Channels	Primary Content	Secondary Content	Dec, 2018 View no.	Dec, 2018 View %	Jan, 2019 View no.	Jan, 2019 View no.	Feb, 2019 View no.	Feb, 2019 View no.	Subscribers	Trend	Uploads	Trend	Country	User Created	Description	Disclaimers	Other Channels
JacksGap	Documentary	Activism
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Talk Uploads

Vegan Channels	Primary Content	Secondary Content	Dec, 2018 Upload no.	Dec, 2018 Upload %	Jan, 2019 Upload no.	Jan, 2019 Upload no.	Feb, 2019 Upload no.	Feb, 2019 Upload no.	Subscribers	Trend	Views	Trend	Country	User Created	Description	Disclaimers	Other Channels
JacksGap	Documentary	Activism
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Final Product

Talk Views - Sample #1

Average upload trend, average upload rate, average no. uploads, average subscriber trend, average subscriber rate, average no. subscribers & no reposted videos, etc.

Vegan Channels	Primary Content	Secondary Content	Dec, 2018 View no.	Dec, 2018 View %	Jan, 2019 View no.	Jan, 2019 View no.	Feb, 2019 View no.	Feb, 2019 View no.	Subscriber no. trend	Subscriber % trend	Subscriber no. total	Upload no. trend	Upload % trend	Upload no. total Country	User Created	Description	Disclaimers	Related Channels	Collaboration Channels	Reposted Videos
JacksGap	Documentary	Activism
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New videos per month - Sample #1

Top subscriber no., primary content = Activism (vegan), etc.

Vegan Channels	Primary Content	Secondary Content	Subscribers	Trend	Views per video	Trend	Upload rate per month	Trend	Country	User Created	Description	Disclaimers	Other Channels
JacksGap	Documentary	Activism
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Taking a break/ Retired - Sample #1

Average difference between User Created & Last Upload Date, in order to work out average subscriber success rate drop off.

User Created & Last Upload Date	Video Channel	Primary Content	Secondary Content	Subscribers	Trend	Views	Trend	Uploads	Trend	Country	Description	Disclaimers	Other Channel
Oct, 2009 - June, 2019	NorVegan
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